Kód: 12432817
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best tota ... celý popis
22.28 €
Bežne: 23.23 €
Ušetríte 0.95 €
Nákupom získate 55 bodov
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products,
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
22.28 €
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