Kód: 19752426
Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Autor Manuela Epure, Lorena Clara Mihaes
Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shoc ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 333
Nakladateľ: IGI Global, 2018
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Viac informácií o knihe Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Nákupom získate 673 bodov
Anotácia knihy
Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
272.39 €
- Celý názov: Role of Language and Symbols in Promotional Strategies and Marketing Schemes
- Autor: Manuela Epure, Lorena Clara Mihaes
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 333
- EAN: 9781522557784
- ISBN: 9781522557784
- ID: 19752426
- Nakladateľ: IGI Global
- Hmotnosť: 1146 g
- Rozmery: 225 × 289 × 29 mm
- Dátum vydania: 28. September 2018
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