Kód: 02966974
This§casebook provides students and academics in business management and marketing§with a collection of case studies on services marketing and service operations§in emerging economies. It explores current issues and practices in A ... celý popis
102.65 €
Potrebujete viac kusov?Ak máte záujem o viac kusov, preverte, prosím, najprv dostupnosť titulu na našej zákazníckej podpore.
Nákupom získate 252 bodov
This§casebook provides students and academics in business management and marketing§with a collection of case studies on services marketing and service operations§in emerging economies. It explores current issues and practices in Asia, across§different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a§framework for instructors, researchers, and students to understand the service§dynamics occurring in these countries. It serves as an invaluable resource for§marketing and business management students requiring insights into the§operationalization of services across different geographical areas in Asia.§Students will find it interesting to compare and contrast different markets§covering important aspects related to services.§
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
102.65 €
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
Nákupný košík ( prázdny )