Kód: 06750129
Social Marketing
Autor Michael T. Ewing
The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewin ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 102
Nakladateľ: Taylor & Francis Inc, 2002
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Anotácia knihy
The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
217.76 €
- Celý názov: Social Marketing
- Autor: Michael T. Ewing
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 102
- EAN: 9780789017161
- ISBN: 9780789017161
- ID: 06750129
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 350 g
- Dátum vydania: 05. August 2002
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