Kód: 09148827
Strategic Social Marketing
Autor Jeff French & Ross Gordon
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 448
Nakladateľ: SAGE Publications Ltd, 2015
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Anotácia knihy
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
88.53 €
- Celý názov: Strategic Social Marketing
- Autor: Jeff French & Ross Gordon
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 448
- EAN: 9781446248621
- ISBN: 1446248623
- ID: 09148827
- Nakladateľ: SAGE Publications Ltd
- Hmotnosť: 792 g
- Rozmery: 233 × 189 × 26 mm
- Dátum vydania: 28. April 2015
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