Kód: 10918249
Strategic Social Media - From Marketing to Social Change
Autor L. MEGHAN MAHONEY
From Marketing to Social Change. Strategic Social Media goes beyond the marketing plan and how-to guide to provide an overview of the theories, action plans and case studies necessary for teaching students and readers about utiliz ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 368
Nakladateľ: John Wiley & Sons Inc, 2016
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Anotácia knihy
From Marketing to Social Change. Strategic Social Media goes beyond the marketing plan and how-to guide to provide an overview of the theories, action plans and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
60.28 €
- Celý názov: Strategic Social Media - From Marketing to Social Change
- Autor: L. MEGHAN MAHONEY
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 368
- EAN: 9781118556849
- ISBN: 9781118556849
- ID: 10918249
- Nakladateľ: John Wiley & Sons Inc
- Hmotnosť: 616 g
- Rozmery: 192 × 246 × 17 mm
- Dátum vydania: 21. October 2016
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