Kód: 11476780
Brains Behind Great Ad Campaigns
Autor Margo Berman, Robyn Blakeman
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' progr ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 224
Nakladateľ: Rowman & Littlefield, 2009
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Viac informácií o knihe Brains Behind Great Ad Campaigns
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Anotácia knihy
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
74.56 €
- Celý názov: Brains Behind Great Ad Campaigns
- Autor: Margo Berman, Robyn Blakeman
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 224
- EAN: 9780742555518
- ISBN: 0742555518
- ID: 11476780
- Nakladateľ: Rowman & Littlefield
- Hmotnosť: 364 g
- Rozmery: 230 × 155 × 16 mm
- Dátum vydania: 16. July 2009
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