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Viac informácií o knihe Seven Principles of WOM and Buzz Marketing

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Anotácia knihy

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!§The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools seven simple steps to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:§Begin with the consumers§Be innovative§Target the right group§Create the right message§Find the right environment

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Seven Principles of WOM and Buzz Marketing
• Podnázov: Crossing the Tipping Point
• Autor: Panos Mourdoukoutas, George J. Siomkos
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 104
• EAN: 9783642021084
• ISBN: 3642021085
• ID: 01649861
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 760 g
• Rozmery: 235 × 155 × 15 mm
• Dátum vydania: 01. October 2009

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