Mohlo by sa vám tiež páčiť

Viac informácií o knihe Tourism Behaviour

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 257 bodov

Anotácia knihy

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour. It is also suitable for travel and tourism destination managers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Tourism Behaviour
• Podnázov: Travellers' Decisions and Actions
• Autor: March, Roger (Kent Institute of Business & Technology, Australia), Woodside, Arch (Curtin University, Australia)
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 280
• EAN: 9781845935870
• ISBN: 184593587X
• ID: 05099233
• Nakladateľ: CABI Publishing
• Hmotnosť: 644 g
• Rozmery: 240 × 181 × 17 mm
• Dátum vydania: 19. March 2009

Obľúbené z iného súdka

---

---

---