Kód: 01030402
What Were They Thinking?
Autor ROBERT M. MCMATH
More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaster Eggs.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 256
Nakladateľ: Times Books, 2000
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Anotácia knihy
More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaster Eggs.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
20.67 €
- Celý názov: What Were They Thinking?
- Podnázov: Marketing Lessons You Can Learn from Products That Flopped
- Autor: ROBERT M. MCMATH
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 256
- EAN: 9780812932034
- ISBN: 9780812932034
- ID: 01030402
- Nakladateľ: Times Books
- Hmotnosť: 318 g
- Rozmery: 210 × 140 × 13 mm
- Dátum vydania: 02. March 2000
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