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Viac informácií o knihe Authenticity in Advertising

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• Anotácia kniha
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Anotácia knihy

Due to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets.These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to succesfully implement authenticity in advertising.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Authenticity in Advertising
• Podnázov: Design and Success Factors
• Autor: Katja Leschnikowski
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9783839150238
• ISBN: 383915023X
• ID: 01801030
• Nakladateľ: Books on Demand
• Hmotnosť: 236 g
• Rozmery: 210 × 148 × 10 mm
• Dátum vydania: 09. March 2010

Obľúbené z iného súdka

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