Mohlo by sa vám tiež páčiť

Viac informácií o knihe Body of Truth

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 86 bodov

Anotácia knihy

In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Body of Truth
• Podnázov: Leveraging What Consumers Can't or Won't Say
• Autor: Dan Hill
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 272
• EAN: 9780471444398
• ISBN: 0471444391
• ID: 04891013
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 616 g
• Rozmery: 244 × 162 × 29 mm
• Dátum vydania: 18. August 2003

Obľúbené z iného súdka

---

---

---