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Viac informácií o knihe Brand Choice

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 265 bodov

Anotácia knihy

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Brand Choice
• Autor: Randolph J. Trappey, Arch G. Woodside
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 258
• EAN: 9781403946416
• ISBN: 1403946418
• ID: 04776487
• Nakladateľ: Palgrave USA
• Hmotnosť: 470 g
• Rozmery: 216 × 140 × 20 mm
• Dátum vydania: 23. November 2004

Obľúbené z iného súdka

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