Kód: 06425855
Branding & Advertising
"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and br ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 473
Nakladateľ: Copenhagen Business School Press, 2003
- Viac informácií o knihe
37.91 €
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Viac informácií o knihe Branding & Advertising
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Anotácia knihy
"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
37.91 €
- Celý názov: Branding & Advertising
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 473
- EAN: 9788763001182
- ISBN: 9788763001182
- ID: 06425855
- Nakladateľ: Copenhagen Business School Press
- Hmotnosť: 808 g
- Rozmery: 231 × 158 × 31 mm
- Dátum vydania: 01. November 2003
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