Mohlo by sa vám tiež páčiť

Viac informácií o knihe Brands

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 175 bodov

Anotácia knihy

Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Brands
• Autor: John Murphy
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780333659090
• ISBN: 0333659090
• ID: 01327031
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 387 g
• Rozmery: 235 × 155 × 19 mm
• Dátum vydania: 14. November 1997

Obľúbené z iného súdka

---

---

---