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Viac informácií o knihe Commercialization of American Culture

• Parametre knihy
• Anotácia kniha
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Nákupom získate 303 bodov

Anotácia knihy

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Commercialization of American Culture
• Podnázov: New Advertising, Control and Democracy
• Autor: Matthew P. McAllister
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 312
• EAN: 9780803953802
• ISBN: 9780803953802
• ID: 07408297
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 450 g
• Rozmery: 215 × 139 × 19 mm
• Dátum vydania: 30. January 1996

Obľúbené z iného súdka

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