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Anotácia knihy

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Complete Marketer
• Autor: Malcolm MacDonald
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 336
• EAN: 9780749466763
• ISBN: 0749466766
• ID: 01287157
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 503 g
• Rozmery: 235 × 167 × 22 mm
• Dátum vydania: 03. May 2013

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