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Viac informácií o knihe Consumer Behaviour & Rural Marketing in India

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The ultimate objective of all production is consumption. A free market economy provides freedom to the consumers to buy and consume goods of their choice. The buying preferences of consumers send signals to producers to produce various commodities in required quantities. Producers, therefore, produces only those commodities which are desired by the consumers. In India, consumer behavior has changed in recent years owing to enhanced awareness, information technology, and, more importantly, governmental intervention through legislations. India's rural consumers account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and continues to do so. The buying behavior of the rural consumers is influenced by several factors, such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to the media, etc. This book

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Consumer Behaviour & Rural Marketing in India
• Autor: Meenu Agrawal
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 199
• EAN: 9788177082159
• ISBN: 9788177082159
• ID: 06416016
• Nakladateľ: New Century Publications
• Hmotnosť: 490 g
• Rozmery: 222 × 155 × 29 mm
• Dátum vydania: 01. January 2009

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