Kód: 21129749
Consumer Behaviour
Autor Zubin Sethna, Jim Blythe
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 576
Nakladateľ: SAGE Publications Ltd, 2019
- Viac informácií o knihe
142.57 €
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Anotácia knihy
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
142.57 €
- Celý názov: Consumer Behaviour
- Autor: Zubin Sethna, Jim Blythe
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 576
- EAN: 9781526450005
- ISBN: 1526450003
- ID: 21129749
- Nakladateľ: SAGE Publications Ltd
- Hmotnosť: 1290 g
- Rozmery: 196 × 252 × 32 mm
- Dátum vydania: 12. April 2019
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