Kód: 06678577
Consuming Books
Written by renowned marketing authorities, this book steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. It covers: a historical overview; marketing/l ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 224
Nakladateľ: Taylor & Francis Ltd, 2006
- Viac informácií o knihe
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Viac informácií o knihe Consuming Books
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Anotácia knihy
Written by renowned marketing authorities, this book steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. It covers: a historical overview; marketing/literature interface; the consumers of books (from book groups to book crossing); and more.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
281.30 €
- Celý názov: Consuming Books
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 224
- EAN: 9780415367677
- ISBN: 9780415367677
- ID: 06678577
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 498 g
- Rozmery: 234 × 156 mm
- Dátum vydania: 30. March 2006
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