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Viac informácií o knihe Customer-Centric Marketing

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Anotácia knihy

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Customer-Centric Marketing
• Podnázov: A Pragmatic Framework
• Autor: R. Ravi, Baohong Sun
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 152
• EAN: 9780262529051
• ISBN: 9780262529051
• ID: 01005986
• Nakladateľ: MIT Press Ltd
• Hmotnosť: 280 g
• Rozmery: 180 × 230 × 14 mm
• Dátum vydania: 18. March 2016

Obľúbené z iného súdka

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