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Viac informácií o knihe Customer-Centric Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. To address these challenges companies must seek to add customer-value. Customer-centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value leading to improved customer satisfaction, better professional relationships and increased effectiveness.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Customer-Centric Marketing
• Autor: Neil Richardson, Jon James, Neil Kelley
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 256
• EAN: 9780749472092
• ISBN: 074947209X
• ID: 05188777
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 398 g
• Rozmery: 235 × 156 × 15 mm
• Dátum vydania: 03. February 2015

Obľúbené z iného súdka

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