Kód: 15455069
Digitalizing Consumption
Autor Franck Cochoy, Johan Hagberg, Magdalena McIntyre
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merg ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 254
Nakladateľ: Taylor & Francis Ltd, 2017
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Anotácia knihy
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional cons
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
199.40 €
- Celý názov: Digitalizing Consumption
- Autor: Franck Cochoy, Johan Hagberg, Magdalena McIntyre
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 254
- EAN: 9781138124899
- ISBN: 9781138124899
- ID: 15455069
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 552 g
- Rozmery: 243 × 164 × 20 mm
- Dátum vydania: 05. June 2017
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