Kód: 06325129
Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing' ... celý popis
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Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
89.30 €
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