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• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn t mean, however, that old marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout as well as an accompanying website, e-Marketing is an essential read for all marketing and business administration students.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: e-Marketing
• Podnázov: Applications of Information Technology and the Internet within Marketing
• Autor: Molenaar, Cor (Erasmus University, the Netherlands)
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 238
• EAN: 9780415677288
• ISBN: 0415677289
• ID: 04387597
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 468 g
• Rozmery: 244 × 175 × 15 mm
• Dátum vydania: 20. October 2011

Obľúbené z iného súdka

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