Kód: 19395242
Event Marketing
Autor Diego Rinallo
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investmen ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 172
Nakladateľ: Bocconi University Press, 2018
- Viac informácií o knihe
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Viac informácií o knihe Event Marketing
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Anotácia knihy
What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectivel
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
41.92 €
- Celý názov: Event Marketing
- Autor: Diego Rinallo
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 172
- EAN: 9788885486249
- ISBN: 9788885486249
- ID: 19395242
- Nakladateľ: Bocconi University Press
- Hmotnosť: 256 g
- Rozmery: 150 × 229 × 13 mm
- Dátum vydania: 30. May 2018
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