Kód: 04398127
Fundamentals of Marketing
Autor Marilyn Stone
Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textboo ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 512
Nakladateľ: Taylor & Francis Ltd, 2006
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Anotácia knihy
Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textbook critically evaluates the effectiveness of different marketing strategies and approaches.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
128.90 €
- Celý názov: Fundamentals of Marketing
- Autor: Marilyn Stone
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 512
- EAN: 9780415370974
- ISBN: 0415370973
- ID: 04398127
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1048 g
- Rozmery: 245 × 186 × 31 mm
- Dátum vydania: 21. December 2006
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