Kód: 09422118
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Autor Recep Yilmaz
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 509
Nakladateľ: Idea Group,U.S., 2015
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Viac informácií o knihe Handbook of Research on Effective Advertising Strategies in the Social Media Age
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Anotácia knihy
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
443.50 €
- Celý názov: Handbook of Research on Effective Advertising Strategies in the Social Media Age
- Autor: Recep Yilmaz
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 509
- EAN: 9781466681255
- ISBN: 9781466681255
- ID: 09422118
- Nakladateľ: Idea Group,U.S.
- Hmotnosť: 1529 g
- Rozmery: 279 × 216 × 30 mm
- Dátum vydania: 28. February 2015
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