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Viac informácií o knihe Hegarty on Advertising

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Anotácia knihy

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Hegarty on Advertising
• Autor: John Hegarty
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 224
• EAN: 9780500515563
• ISBN: 0500515565
• ID: 04360068
• Nakladateľ: Thames & Hudson
• Hmotnosť: 856 g
• Rozmery: 238 × 177 × 37 mm
• Dátum vydania: 13. June 2011

Obľúbené z iného súdka

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