Kód: 10042662
Innovation and New Product Marketing (RLE Marketing)
Autor David F. Midgley
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 296
Nakladateľ: Taylor & Francis Ltd, 2015
- Viac informácií o knihe
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Viac informácií o knihe Innovation and New Product Marketing (RLE Marketing)
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Anotácia knihy
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which manage
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
77.95 €
- Celý názov: Innovation and New Product Marketing (RLE Marketing)
- Autor: David F. Midgley
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 296
- EAN: 9781138972766
- ISBN: 9781138972766
- ID: 10042662
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 453 g
- Rozmery: 234 × 156 × 16 mm
- Dátum vydania: 26. November 2015
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