Kód: 04894513
"International Marketing: Consuming Globally, Thinking Locally" has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international m ... celý popis
Nákupom získate 265 bodov
"International Marketing: Consuming Globally, Thinking Locally" has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
107.42 €
Osobný odber Bratislava a 2642 dalších
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