Kód: 06699063
Interpreting Consumer Choice
Autor Gordon Foxall
This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 200
Nakladateľ: Taylor & Francis Ltd, 2013
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Viac informácií o knihe Interpreting Consumer Choice
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Anotácia knihy
This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
73.85 €
- Celý názov: Interpreting Consumer Choice
- Autor: Gordon Foxall
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 200
- EAN: 9780415717533
- ISBN: 9780415717533
- ID: 06699063
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 370 g
- Rozmery: 229 × 152 mm
- Dátum vydania: 09. July 2013
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