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Viac informácií o knihe Kids as Customers

• Parametre knihy
• Anotácia kniha
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Nákupom získate 219 bodov

Anotácia knihy

Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Kids as Customers
• Podnázov: A Handbook of Marketing to Children
• Autor: James U. McNeal
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 272
• EAN: 9780669276275
• ISBN: 0669276278
• ID: 04900313
• Nakladateľ: Lexington Books
• Hmotnosť: 566 g
• Rozmery: 233 × 160 × 24 mm
• Dátum vydania: 01. July 1992

Obľúbené z iného súdka

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