Kód: 04070228
Language of Advertising
Autor Angela Goddard
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 144
Nakladateľ: Taylor & Francis Ltd, 2002
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Viac informácií o knihe Language of Advertising
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Anotácia knihy
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
39.57 €
- Celý názov: Language of Advertising
- Autor: Angela Goddard
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 144
- EAN: 9780415278034
- ISBN: 0415278031
- ID: 04070228
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 276 g
- Rozmery: 244 × 175 × 9 mm
- Dátum vydania: 11. April 2002
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