Kód: 04010739
Manager's Guide to Distribution Channels
Autor Gorchels
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 320
Nakladateľ: MCGRAW-HILL Professional, 2004
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Viac informácií o knihe Manager's Guide to Distribution Channels
Nákupom získate 116 bodov
Anotácia knihy
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
47.89 €
- Celý názov: Manager's Guide to Distribution Channels
- Autor: Gorchels
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 320
- EAN: 9780071428682
- ISBN: 0071428682
- ID: 04010739
- Nakladateľ: MCGRAW-HILL Professional
- Hmotnosť: 520 g
- Rozmery: 240 × 162 × 29 mm
- Dátum vydania: 01. April 2004
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