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Viac informácií o knihe Market Orientation in Food and Agriculture

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United Kingdom. The book is divided into three sections. The first explores the concept of market orientation and how it relates to developing competitive advantage. The second discusses in detail how market knowledge can be gained, and the final section focuses on how this knowledge, once generated, can be put to use in a food company during process and product development.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Market Orientation in Food and Agriculture
• Autor: Klaus G. Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 284
• EAN: 9780792396499
• ISBN: 0792396499
• ID: 01398370
• Nakladateľ: Springer
• Hmotnosť: 1350 g
• Rozmery: 234 × 156 × 21 mm
• Dátum vydania: 30. November 1995

Obľúbené z iného súdka

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