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Viac informácií o knihe Market Research In Action

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

"Market Research in Action" is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Market Research In Action
• Autor: Michael Roe
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 320
• EAN: 9781861529381
• ISBN: 1861529384
• ID: 05122995
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 530 g
• Rozmery: 192 × 246 × 18 mm
• Dátum vydania: 07. October 2004

Obľúbené z iného súdka

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