Kód: 04606279
Market Segmentation Workbook
Autor Lyndon Simkin, Sally Dibb
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 240
Nakladateľ: Cengage Learning EMEA, 1996
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Anotácia knihy
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
108.83 €
- Celý názov: Market Segmentation Workbook
- Podnázov: Target Marketing for Marketing Managers
- Autor: Lyndon Simkin, Sally Dibb
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 240
- EAN: 9780415118927
- ISBN: 0415118921
- ID: 04606279
- Nakladateľ: Cengage Learning EMEA
- Hmotnosť: 522 g
- Rozmery: 233 × 154 × 12 mm
- Dátum vydania: 22. February 1996
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