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Viac informácií o knihe Marketing 2.0

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 175 bodov

Anotácia knihy

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing 2.0
• Podnázov: Strategies for Closer Customer Relationships. Roland Berger, Strategy Consultants
• Autor: Gerald Corbae, Jacob B. Jensen, Dirk Schneider
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 154
• EAN: 9783540002857
• ISBN: 3540002855
• ID: 01556046
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 900 g
• Rozmery: 234 × 156 × 13 mm
• Dátum vydania: 21. July 2003

Obľúbené z iného súdka

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