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Viac informácií o knihe Marketing Across Cultures

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• Anotácia kniha
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Anotácia knihy

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.  Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.  

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing Across Cultures
• Autor: Jean-Claude Usunier
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 496
• EAN: 9780273757733
• ISBN: 0273757733
• ID: 01288016
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 814 g
• Rozmery: 242 × 185 × 25 mm
• Dátum vydania: 13. December 2012

Obľúbené z iného súdka

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