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Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achievin ... celý popis
Nákupom získate 161 bodov
Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
65.12 €
Osobný odber Bratislava a 2642 dalších
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