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Viac informácií o knihe New Directions in International Advertising Research

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: New Directions in International Advertising Research
• Autor: Taylor
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 296
• EAN: 9780762309504
• ISBN: 0762309504
• ID: 04156781
• Nakladateľ: Emerald Publishing Limited
• Hmotnosť: 592 g
• Rozmery: 234 × 156 × 17 mm
• Dátum vydania: 26. September 2002

Obľúbené z iného súdka

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