Kód: 01256231
Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has t ... celý popis
46.18 €
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Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
46.18 €
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