Code: 04513358
Packaging the Presidency
by Kathleen Hall Jamieson
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
- Language:
English - Binding: Paperback
- Number of pages: 604
Publisher: Oxford University Press Inc, 1996
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Book synopsis
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
37.58 €
- Full title: Packaging the Presidency
- Subtitle: A History and Criticism of Presidential Campaign Advertising
- Author: Kathleen Hall Jamieson
- Language: English
- Binding: Paperback
- Number of pages: 604
- EAN: 9780195089424
- ISBN: 0195089421
- ID: 04513358
- Publisher: Oxford University Press Inc
- Weight: 453 g
- Dimensions: 204 × 135 × 30 mm
- Date of publishing: 12. September 1996
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