Kód: 10808242
Persistent Preferences in Market Place Choices
Autor A. V. Muthukrishnan
Persistent Preferences in Market Place Choices has as its primary focus the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view that loyalty cannot exist wit ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 102
Nakladateľ: now publishers Inc, 2015
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Anotácia knihy
Persistent Preferences in Market Place Choices has as its primary focus the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view that loyalty cannot exist without strong emotional involvement and bonding, the author suggests a milder phenomenon - persistent preference.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
83.57 €
- Celý názov: Persistent Preferences in Market Place Choices
- Podnázov: Brand Loyalty, Choice Inertia, and Something in Between
- Autor: A. V. Muthukrishnan
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 102
- EAN: 9781680830521
- ISBN: 9781680830521
- ID: 10808242
- Nakladateľ: now publishers Inc
- Hmotnosť: 156 g
- Rozmery: 234 × 156 × 6 mm
- Dátum vydania: 12. November 2015
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