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Viac informácií o knihe Pfizer and the Challenges of the Global Pharmaceutical Industry

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 140 bodov

Anotácia knihy

This Case Study defines the global pharmaceutical industry and its "boundaries", analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Pfizer and the Challenges of the Global Pharmaceutical Industry
• Autor: Axel Jorn
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 32
• EAN: 9783960670063
• ISBN: 3960670060
• ID: 12832617
• Nakladateľ: Anchor Academic Publishing
• Hmotnosť: 50 g
• Rozmery: 210 × 148 × 2 mm
• Dátum vydania: 27. June 2016

Obľúbené z iného súdka

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