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Viac informácií o knihe Practioner's Guide To Public Relations Research, Measurement And Evaluation

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Anotácia knihy

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Practioner's Guide To Public Relations Research, Measurement And Evaluation
• Autor: Stacks
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 240
• EAN: 9781606491010
• ISBN: 1606491016
• ID: 01220014
• Nakladateľ: Business Expert Press
• Hmotnosť: 356 g
• Rozmery: 228 × 150 × 11 mm
• Dátum vydania: 16. August 2010

Obľúbené z iného súdka

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