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Viac informácií o knihe Public Relations for Dummies 2e

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Anotácia knihy

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Public Relations for Dummies 2e
• Autor: Eric Yaverbaum, Robert W. Bly, Ilise Benun
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 384
• EAN: 9780471772729
• ISBN: 0471772720
• ID: 04085799
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 524 g
• Rozmery: 233 × 190 × 21 mm
• Dátum vydania: 12. May 2006

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