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Viac informácií o knihe Reputation Transfer to Enter New B-to-B Markets

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Reputation Transfer to Enter New B-to-B Markets
• Podnázov: Measuring and Modelling Approaches
• Autor: Christine Falkenreck
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 229
• EAN: 9783790823561
• ISBN: 3790823562
• ID: 01738108
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 1170 g
• Rozmery: 235 × 155 × 28 mm
• Dátum vydania: 01. November 2009

Obľúbené z iného súdka

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