Kód: 06749721
Sex in Advertising
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subl ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 312
Nakladateľ: Taylor & Francis Inc, 2002
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Anotácia knihy
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
78.52 €
- Celý názov: Sex in Advertising
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 312
- EAN: 9780805841183
- ISBN: 9780805841183
- ID: 06749721
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 580 g
- Rozmery: 226 × 153 × 18 mm
- Dátum vydania: 01. December 2002
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